Background
When this client first contacted me, he had just started an affiliate website in the software space and was struggling to attract visitors. His website was receiving little to no visitors per day, and he was seeking a solution to increase traffic and drive conversions.
I was tasked with developing and implementing an SEO strategy to help boost the website’s visibility and traffic. Through extensive keyword research, on-page optimization, link building, and other tactics, I was able to significantly increase the website’s visitor count from little to no visitors to 500+ visitors per day in just 7 months.. In this case study, I will outline the steps I took to achieve this impressive growth and the results I was able to achieve for the client.
Initial Observations
- The website had poor navigation and was difficult to navigate.
- The website was not mobile-friendly and had a poor mobile user experience.
- The website had poor on-page optimization and was not effectively targeting any specific keywords.
- The website had a high bounce rate, indicating that visitors were quickly leaving the site after arriving.
- The website had poorly structured low-quality content that was not engaging or informative.
- The website had a low number of inbound links, indicating a lack of authority and credibility.
- The website had a poorly designed layout and unappealing aesthetic.
- The website had a high loading time, which may have contributed to the high bounce rate.
- The website was not utilizing any call-to-action techniques to encourage visitors to take a desired action.
- The website was not utilizing any analytics or tracking tools to monitor performance and identify areas for improvement.
Actions Taken
- Conducted keyword research and optimized content for targeted keywords to improve search engine ranking and drive organic traffic.
- Built high-quality inbound links to the website to improve its authority and visibility in search results.
- Created and promoted valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Optimized the website for mobile devices to improve user experience and increase the number of mobile visitors.
- Implemented effective call-to-action techniques to encourage visitors to take a desired action, such as signing up for a newsletter or making a purchase.
- Utilized email marketing to nurture relationships with leads and customers and drive traffic back to the website.
- Implemented A/B testing to optimize website elements, such as headlines, images, and layout, to improve conversion rates.
- Improved the website’s loading speed to reduce bounce rates and improve user experience.
- Utilized analytics and tracking tools to monitor website performance and identify areas for improvement.
- Implemented a customer referral program to encourage satisfied customers to refer friends and family to the website.
- Offered special promotions and discounts to encourage visitors to make a purchase.
Results
- Improved search engine ranking and visibility, leading to a significant increase in organic traffic.
- Improved mobile user experience, leading to an increase in mobile visitors.
- Increased the number of inbound links to the website, improving its authority and credibility.
- Implemented effective call-to-action techniques, leading to an increase in conversions.
- Improved website loading speed, leading to a reduction in bounce rate.
- Created and promoted high-quality, relevant, and consistent content, leading to an increase in visitor engagement.
- Improved website navigation and usability, leading to a better user experience.
- Utilized analytics and tracking tools to monitor performance and identify areas for improvement.
- Improved the website’s overall design and aesthetic.
- Achieved a significant increase in website traffic, from 30 to 500 visitors per day.
